1. Marketing Mix Analysis with Emphasis on Generic, Convergence and Model Approaches to Environmental Production and Logistics: A Case Study of Selected Manufacturing Companies on the Slovak Market
:JANIKOVIČOVÁ, Sabina - KUŽELKA, Filip - POLLÁK, František. Marketing Mix Analysis with Emphasis on Generic, Convergence and Model Approaches to Environmental Production and Logistics: A Case Study of Selected Manufacturing Companies on the Slovak Market. In Generic, Convergence and Model Approaches of Environmental Production and Logistics in Business Development in Slovakia III. : Proceedings of Scientific Papers. - České Budějovice : Vysoká škola evropských a regionálních studií, 2025. ISBN 978-80-7556-159-6, pp. 46-53. VEGA 1/0465/23.
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