1. AI in Marketing
| SYS | 0312593 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20251021105111.1 | |
| 010 | $a 9781003468806 $b (e-ISBN) | |
| 100 | $a 20251003d2025łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a AI in Marketing $b elektronický zdroj $e Applications, Insights, and Analysis $f Edited by Hannah D. Walters, Rachel M. Hammond |
| 205 | $a 1st Edition | |
| 210 | $a Abingdon $c Routledge $d 2025 | |
| 215 | $a 354 s. | |
| 300 | $a Taylor and Francis e-books. | |
| 610 | 1- | $9 eu_un_auth*h0002511 $a inteligencia umelá |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
| 610 | 1- | $9 eu_un_auth*0057589 $a budovanie značky |
| 610 | 1- | $9 eu_un_auth*h0003219 $a marketing medzinárodný |
| 610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
| 610 | 1- | $9 eu_un_auth*h0002020 $a etika |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 702 | -1 | $3 eu_un_auth*0096131 $a Walters $b Hannah D. $4 340 |
| 702 | -1 | $3 eu_un_auth*0096132 $a Hammond $b Rachel M. $4 340 |
| 801 | -0 | $a SK $b BA004 $c 20251003 $g AACR2 |
| 856 | 4- | $u https://doi.org/10.4324/9781003468806 |