1. The Economic Significance of Artificial Intelligence in Marketing: A Case Study of Netflix
:WEISS, Erik - WEISS, Roland. The Economic Significance of Artificial Intelligence in Marketing: A Case Study of Netflix. In Conference E5: Economy, Energy, Environment of European Enterprises. International Scientific Conference. Conference E5 - Economy, Energy, Environment of European Enterprises : Trends in Application of Statistical Methods for Quality Improvement. - Košice : KKM PHF, 2025. ISBN 978-80-225-5269-1, pp. 53-62. KEGA 032EU-4-2024.
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