1. Vplyv neuromarketingu na vnímanie autenticity značky naprieč generáciami
| Title | Vplyv neuromarketingu na vnímanie autenticity značky naprieč generáciami |
|---|---|
| Parallel title | The Impact of Neuromarketing on Brand Authenticity Perception across Generations |
| Author info | Filip Žiak |
| Author | Žiak Filip EUBOBFKMA - Katedra marketingu OBF |
| Source document | MERKÚR 2025 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists : December 5, 2025 : Bratislava, Slovak Republic. S. 336-344. - Bratislava : Vydavateľstvo EKONÓM, Bratislava University of Economics and Business, 2025 / Hlavatý Ivan ; MERKÚR 2025 International Scientific Conference for PhD. Students and Young Scientists. ISBN 978-80-225-5285-1 |
| Note | VEGA 1/0392/2023. - A-25-102/3020-09 |
| Document kind | schedule of articles from year books |
| Language | Slovak |
| Country of Edition | Slovak Republic |
| Public work category | Reports at home scientific conferences |
| Database | PUBLIKAČNÁ ČINNOSŤ |