1. Reviews as a Powerful Marketing Tool: Profiling Review Readers in Tourism Services
:KVÍTKOVÁ, Zuzana - VAŠKO, Martin - ZÍKOVÁ, Alžběta. Reviews as a Powerful Marketing Tool: Profiling Review Readers in Tourism Services. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2025. ISSN 2730-051X, 2025, vol. 16, no. 2, s. 122-139.
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