:DALLMER, Heinz - KUHNLE, Helmut - WITT, Jürgen. Einführung in das Marketing : Begriff Marketing. Marktforschung, Marketingforschung. Marketinginstrumente. Direct Marketing. New Marketing. Zukünftiges Marketing. 1. Aufl. Wiesbaden : Gabler, 1991. 143 s. ISBN 3-409-13972-9. [Copy count : 2, currently available 2, at library only 0]