1. Marketing
| SYS | c000435 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221221074700.1 | |
| 010 | $a 0-538-19110-4 | |
| 100 | $a 19920622d 1987u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Marketing $e <A> Managerial Approach $f William H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift |
| 205 | $a 2. ed. | |
| 210 | $a Cincinnati $c South-Western Pub. Co. $d 1987 | |
| 215 | $a 811 s. $e príl. | |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
| 610 | 1- | $a podnik $9 eu_un_auth*h0004270 |
| 610 | 1- | $a riadenie podnikové $9 eu_un_auth*h0005419 |
| 610 | 1- | $a trh $9 eu_un_auth*h0006599 |
| 610 | 1- | $a výrobky $9 eu_un_auth*h0007162 |
| 610 | 1- | $a komunikácia $9 eu_un_auth*h0002808 |
| 610 | 1- | $a tvorba cien $9 eu_un_auth*h0006662 |
| 610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
| 610 | 1- | $a plánovanie podnikové $9 eu_un_auth*h0004193 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Cunningham $b William H. $3 eu_un_auth*p0026912 $4 070 |
| 701 | -1 | $a Cunningham $b Isabella C.M. $3 eu_un_auth*p0026913 $4 070 |
| 701 | -1 | $a Swift $b Christopher M. $3 eu_un_auth*p0047054 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |