1. Marketing management
Title | Marketing management : analysis, planning, implementation, and control [by] Philip Kotler : instructor's manual : instructors' manual 7th edition |
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Author info | Slimen Saliba, Bruce Wrenn |
Author | Saliba Slimen |
Co-authors | Wrenn Bruce |
Issue data | Englewood Cliffs : Prentice-Hall , 1991. - 239 s. |
Issue | 1. ed. |
ISBN | 0-13-552514-4 |
Document kind | príručky praktické |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * analýza trhu * plánovanie strategické * podnik * systémy informačné * trh kupujúceho * výrobky nové * predaj * reklama * riadenie strategické |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
References | (1) - BOOKS |
Call number | 677257 |