1. Marketing management
| SYS | c001037 | |
|---|---|---|
| LBL | 01497nam^^2200373^^^450 | |
| 005 | 20221214102144.4 | |
| 010 | $a 0-13-552514-4 | |
| 100 | $a 19920915d 1991u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Marketing management $e analysis, planning, implementation, and control [by] Philip Kotler $e instructor's manual $f Slimen Saliba, Bruce Wrenn $e instructors' manual 7th edition |
| 205 | $a 1. ed. | |
| 210 | $a Englewood Cliffs $c Prentice-Hall $d 1991 | |
| 215 | $a 239 s. | |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
| 610 | 1- | $a analýza trhu $9 eu_un_auth*h0001107 |
| 610 | 1- | $a plánovanie strategické $9 eu_un_auth*h0004203 |
| 610 | 1- | $a podnik $9 eu_un_auth*h0004270 |
| 610 | 1- | $a systémy informačné $9 eu_un_auth*h0006187 |
| 610 | 1- | $a trh kupujúceho $9 eu_un_auth*h0006613 |
| 610 | 1- | $a výrobky nové $9 eu_un_auth*h0007172 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a riadenie strategické $9 eu_un_auth*h0005427 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Saliba $b Slimen $3 eu_un_auth*p0064521 $4 070 |
| 701 | -1 | $a Wrenn $b Bruce $3 eu_un_auth*p0044413 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |