1. Marketing management
| Title | Marketing management : analysis, planning, implementation, and control [by] Philip Kotler : instructor's manual : instructors' manual 7th edition |
|---|---|
| Author info | Slimen Saliba, Bruce Wrenn |
| Author | Saliba Slimen |
| Co-authors | Wrenn Bruce |
| Issue data | Englewood Cliffs : Prentice-Hall , 1991. - 239 s. |
| Issue | 1. ed. |
| ISBN | 0-13-552514-4 |
| Document kind | príručky praktické |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * manažment * analýza trhu * plánovanie strategické * podnik * systémy informačné * trh kupujúceho * výrobky nové * predaj * reklama * riadenie strategické |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| References | (1) - BOOKS |
| Call number | 677257 |