1. Analysis and Decision Making
Title | Analysis and Decision Making : Cases for Marketing Management |
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Author info | Lee H. Mathews, Ira J. Dolich, David T. Wilson |
Author | Mathews Lee H. |
Co-authors | Dolich Ira J. |
Wilson David T. | |
Issue data | Englewood Cliffs : Prentice-Hall , 1971. - 251 s. |
Issue | 1. ed. |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | analýza trhu * rozhodovanie * štúdie prípadové * marketing * manažment * výrobky * ceny * distribúcia * predaj * podnik * USA |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677287 |