1. Elements of Marketing
| SYS | c005815 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221206074411.8 | |
| 010 | $a 1-85850-021-9 | |
| 100 | $a 19941201d 1993u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a Elements of Marketing $f Anthony R. Morden |
| 205 | $a 3. ed. | |
| 210 | $a London $c DP Publ. LTD $d 1993 | |
| 215 | $a 435 s. | |
| 225 | 2- | $a <The> Complete Course Text |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a výskum trhu $9 eu_un_auth*h0007199 |
| 610 | 1- | $a zákazníci $9 eu_un_auth*h0007368 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 610 | 1- | $a predvídanie $9 eu_un_auth*h0004828 |
| 610 | 1- | $a obchod $9 eu_un_auth*h0003766 |
| 610 | 1- | $a analýza trhu $9 eu_un_auth*h0001107 |
| 610 | 1- | $a marketing mix $9 eu_un_auth*h0003220 |
| 610 | 1- | $a výrobky $9 eu_un_auth*h0007162 |
| 610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
| 610 | 1- | $a stratégia marketingová $9 eu_un_auth*h0006034 |
| 610 | 1- | $a ceny $9 eu_un_auth*h0001376 |
| 610 | 1- | $a politika cenová $9 eu_un_auth*h0004421 |
| 610 | 1- | $a komunikácia $9 eu_un_auth*h0002808 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a služby $9 eu_un_auth*h0005745 |
| 610 | 1- | $a prostredie životné $9 eu_un_auth*h0005154 |
| 610 | 1- | $a plánovanie $9 eu_un_auth*h0004180 |
| 610 | 1- | $a marketing medzinárodný $9 eu_un_auth*h0003219 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Morden $b Anthony R. $3 eu_un_auth*p0038609 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |