1. Fundamentals of Marketing
Title | Fundamentals of Marketing |
---|---|
Author info | W.G. Leader, N. Kyritsis |
Author | Leader W.G. |
Co-authors | Kyritsis N. |
Issue data | Cheltenham : Stanley Thornes Publ. Ltd , 1994. - 276 s. |
Issue | 1. ed. |
ISBN | 0-7487-0388-8 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * trh * služby * výskum * tvorba cien * ceny * politika cenová * distribúcia * predaj * reklama * výrobky * plán * marketing medzinárodný |
Database | BOOKS |
Copy count | 3, currently available 3, at library only 0 |
Call number | 706752-706754 |