1. Marketing Decision Making
Title | Marketing Decision Making : Analytic Framework and Cases |
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Issue data | Cincinnati : South-Western Publ. Co. , 1988. - 630 s. |
Issue | 4. ed. |
ISBN | 0-538-19821-4 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * rozhodovanie * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 710139 |