1. Marketing Management
Title | Marketing Management : Knowledge and Skills. Text, Analysis, Cases, Plans |
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Author info | J. Paul Peter, James H. Donnelly |
Author | Peter J. Paul |
Co-authors | Donnelly James H. |
Issue data | Homewood : IRWIN , 1992. - 943 s. |
Issue | 3. ed. |
ISBN | 0-256-09225-7 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * plánovanie * informácie obchodno-ekonomické * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 720538 |