1. Strategic Marketing
Title | Strategic Marketing : Planning, Implementation, and Control |
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Author info | Barton A. Weitz, Robin Wensley |
Author | Weitz Barton A. |
Co-authors | Wensley Robin |
Issue data | Boston : Kent Publ. Co. , 1984. - 500 s. |
Issue | 1. ed. |
ISBN | 0-534-00971-9 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing strategický * plánovanie strategické * teória a prax * teórie ekonomické * kontrola |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 725043 |