1. Handbook of marketing scales
:BEARDEN, William O. - NETEMEYER, Richard G. - MOBLEY, Mary F. Handbook of marketing scales : multi-Item measures for marketing and consumer behavior research. 1. ed. Newbury Park : SAGE Publ., 1993. 352 s. ISBN 0-8039-5155-8. [Copy count : 1, currently available 0, at library only 1]