1. Introduction to Advertising and Promotion
| SYS | c014397 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221206074611.3 | |
| 010 | $a 0-256-10516-2 | |
| 100 | $a 19960828d 1993u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Introduction to Advertising and Promotion $e <An> Integrated Marketing Communications Perspective $f George E. Belch, Michael A. Belch |
| 205 | $a 2. ed. | |
| 210 | $a Burr Ridge $c Irwin $d 1993 | |
| 215 | $a 836 s. | |
| 610 | 1- | $a propagácia $9 eu_un_auth*h0005138 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a inzercia $9 eu_un_auth*h0002568 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 610 | 1- | $a komunikácia $9 eu_un_auth*h0002808 |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a telekomunikácie $9 eu_un_auth*h0006445 |
| 675 | $a 659.1 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000351 $x Propagácia. Reklama | |
| 700 | -1 | $a Belch $b George E. $3 eu_un_auth*p0024752 $4 070 |
| 701 | -1 | $a Belch $b Michael A. $3 eu_un_auth*p0024753 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |