1. Electronic Media Management
| SYS | c018939 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450 | |
| 005 | 20221206114531.6 | |
| 010 | $a 0-240-80050-8 | |
| 100 | $a 19970526d 1991u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Electronic Media Management $f Peter K. Pringle, Michael F. Starr, William E. MacCavitt |
| 205 | $a 2. ed. | |
| 210 | $a Boston $c Focal Press $d 1991 | |
| 215 | $a 403 s. | |
| 610 | 1- | $a médiá $9 eu_un_auth*h0003336 |
| 610 | 1- | $a televízia $9 eu_un_auth*h0006450 |
| 610 | 1- | $a tlač $9 eu_un_auth*h0006561 |
| 610 | 1- | $a rozhlas $9 eu_un_auth*h0005500 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
| 610 | 1- | $a manažment finančný $9 eu_un_auth*h0003189 |
| 610 | 1- | $a manažment personálny $9 eu_un_auth*h0003196 |
| 610 | 1- | $a podpora podnikania $9 eu_un_auth*h0004321 |
| 610 | 1- | $a priemysel propagačný $9 eu_un_auth*h0004926 |
| 610 | 1- | $a sektor verejný $9 eu_un_auth*h0005657 |
| 610 | 1- | $a štúdie prípadové $9 eu_un_auth*h0006357 |
| 675 | $a 65.012.4 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000299 $x Technika a metódy riadenia. Riadenie. Vedenie. Autorita | |
| 700 | -1 | $a Pringle $b Peter K. $3 eu_un_auth*p0027418 $4 070 |
| 701 | -1 | $a Starr $b Michael F. $3 eu_un_auth*p0027419 $4 070 |
| 701 | -1 | $a MacCavitt $b William E. $3 eu_un_auth*p0040676 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980307 $g AACR2 |