1. Marketing Plans
Title | Marketing Plans : How to Prepare Them, How to Use Them |
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Author info | Malcolm H.B. MacDonald |
Author | MacDonald Malcolm H.B. |
Issue data | London : Heinemann , 1984. - 216 s. |
Issue | 1. ed. |
Edition | The Marketing Series |
ISBN | 0-434-91230-1 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * plánovanie * plán * trh * komunikácia * distribúcia * predaj * kontrola * zákazníci |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 737803 |