1. Marketing-Fallstudien 2
Title | Marketing-Fallstudien 2 : Henkel, Procter and Gamble, Telekabel, Casinos Austria, Schlumberger, Dorotheum, Österr. Bundesheer, Baumax, Kurier, CA-BV, Payer-Elektro, Merck |
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Author info | Hartmut Holzmüller, Walter Schiebel |
Author | Holzmüller Hartmut |
Co-authors | Schiebel Walter |
Issue data | Wien : SERVICE , 1986. - 416 s. |
Issue | 1. Aufl. |
ISBN | 3-85428-062-9 |
Document kind | textbooks |
Language | German |
Country of Edition | Austria |
systematics | 339.138 - Marketing |
Keywords | marketing * štúdie prípadové * projekty * dáta * stratégia marketingová |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 737805 |