1. Strategic Marketing
| Title | Strategic Marketing |
|---|---|
| Author info | David W. Cravens |
| Author | Cravens David W. |
| Issue data | Homewood : Irwin , 1982. - 456 s. |
| Issue | 1. ed. |
| Edition | The Irwin Series in Marketing |
| ISBN | 0-256-02645-9 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | stratégia podniková * marketing * marketing strategický * plánovanie strategické * plánovanie podnikové * rozbory činnosti hospodárskej * analýza trhu * spotrebitelia * plánovanie výroby * distribúcia * tvorba cien * reklama * predaj |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 742674 |