1. Marketing Decision Making
:CRAVENS, David W. - HILLS, Gerald E. - WOODRUFF, Robert B. Marketing Decision Making : Concepts and Strategy. 2. rev. ed. Homewood : Irwin, 1980. 573 s. The Irwin Series in Marketing. ISBN 0-256-02348-4. [Copy count : 1, currently available 1, at library only 0]