1. Promotion
Title | Promotion : advertising, publicity, personal selling, sales promotion |
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Author info | Richard E. Stanley |
Author | Stanley Richard E. |
Issue data | Englewood Cliffs : Prentice-Hall, Inc. , 1982. - 389 s. |
Issue | 2. ed. |
ISBN | 0-13-730895-7 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 659 - Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations |
Keywords | propagácia * propagácia priama * propagácia skrytá * reklama * podpora predaja |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 746379 |