1. Principles of marketing management
SYS | c101870 | |
---|---|---|
LBL | ^^^^^nam^^22^^^^^^^^450^ | |
005 | 20221123135709.8 | |
010 | $a 0-574-19335-9 | |
100 | $a 19980803d m y0sloc0103 ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Principles of marketing management $f Richard P. Bagozzi |
210 | $a Chicago $c SRA $d 1986 | |
215 | $a 730 s. | |
610 | 1- | $a marketing manažment $9 eu_un_auth*h0003218 |
610 | 1- | $a plánovanie strategické $9 eu_un_auth*h0004203 |
610 | 1- | $a správanie spotrebiteľa $9 eu_un_auth*h0005924 |
610 | 1- | $a riadenie predaja $9 eu_un_auth*h0005420 |
610 | 1- | $a konkurencia $9 eu_un_auth*h0002842 |
610 | 1- | $a konkurencieschopnosť $9 eu_un_auth*h0002848 |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $a Bagozzi $b Richard P. $3 eu_un_auth*p0050650 $4 070 |
801 | -0 | $a SK $b BA004 $c 19980803 $g AACR2 |