1. Introduction to marketing management
Title | Introduction to marketing management : text and cases |
---|---|
Author info | James D. Scott, Martin R. Warshaw, James R. Taylor |
Author | Scott James D. |
Co-authors | Warshaw Martin R. |
Taylor James R. | |
Issue data | Homewood : RICHARD D. IRWIN, INC. , 1985. - 818 s. |
Issue | 5. ed. |
Edition | The Irwin series in marketing |
ISBN | 0-256-03236-X |
Document kind | monographs |
Language | English |
Country of Edition | us |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * správanie spotrebiteľa * stratégia marketingová * produkty * rozhodovanie manažérske * distribúcia * ceny * trh |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 749955 |