1. Internationale Marketing-Politik
| SYS | c103140 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221124074712.3 | |
| 010 | $a 3-540-63322-7 | |
| 100 | $a 19981110d m y0sloc0103 ba | |
| 101 | 0- | $a ger |
| 102 | $a DE | |
| 200 | 1- | $a Internationale Marketing-Politik $f Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
| 210 | $a Berlin $c Springer $d 1997 | |
| 215 | $a 442 s. | |
| 610 | 1- | $a marketing medzinárodný $9 eu_un_auth*h0003219 |
| 610 | 1- | $a politika $9 eu_un_auth*h0004417 |
| 610 | 1- | $a plánovanie $9 eu_un_auth*h0004180 |
| 610 | 1- | $a aktivita hospodárska $9 eu_un_auth*h0001053 |
| 610 | 1- | $a stratégia marketingová $9 eu_un_auth*h0006034 |
| 610 | 1- | $a trh $9 eu_un_auth*h0006599 |
| 610 | 1- | $a segmentácia trhu $9 eu_un_auth*h0005650 |
| 610 | 1- | $a produkty $9 eu_un_auth*h0005048 |
| 610 | 1- | $a programy $9 eu_un_auth*h0005104 |
| 610 | 1- | $a výkony podnikové $9 eu_un_auth*h0007089 |
| 610 | 1- | $a služby $9 eu_un_auth*h0005745 |
| 610 | 1- | $a politika cenová $9 eu_un_auth*h0004421 |
| 610 | 1- | $a komunikácia marketingová $9 eu_un_auth*h0002810 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
| 610 | 1- | $a odbyt $9 eu_un_auth*h0003920 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 610 | 1- | $a logistika $9 eu_un_auth*h0003127 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Berndt $b Ralph $3 eu_un_auth*p0032903 $4 070 |
| 701 | -1 | $a Altobelli $b Claudia Fantapié $3 eu_un_auth*p0051377 $4 070 |
| 701 | -1 | $a Sander $b Matthias $3 eu_un_auth*p0051379 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19981110 $g AACR2 |