1. Marketing management
| Title | Marketing management : cases and readings |
|---|---|
| Author info | Edited by: Dennis H. Tootelian ... [et al.] |
| Another authors | Tootelian Dennis H. (Licensor) |
| Issue data | Santa Monica : Goodyear Publ. Co. , 1980. - 498 s. |
| ISBN | 0-87620-606-2 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing manažment * marketing * plánovanie * stratégia marketingová * štúdie prípadové * produkty * kanály distribučné * reklama * ceny |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 758130 |