1. Marketing management
Title | Marketing management : cases and readings |
---|---|
Author info | Edited by: Dennis H. Tootelian ... [et al.] |
Another authors | Tootelian Dennis H. (Licensor) |
Issue data | Santa Monica : Goodyear Publ. Co. , 1980. - 498 s. |
ISBN | 0-87620-606-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * marketing * plánovanie * stratégia marketingová * štúdie prípadové * produkty * kanály distribučné * reklama * ceny |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 758130 |