1. Marketing
Title | Marketing : an integrated approach |
---|---|
Author info | Carl MacDaniel |
Author | MacDaniel Carl |
Issue data | New York, 1979. - 544 s. |
ISBN | 0-06-044355-3 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * štúdie prípadové * segmentácia trhu * správanie spotrebiteľa * ponuka * dopyt * ceny * politika cenová * stratégia marketingová * komunikácia marketingová * marketing manažment * marketing medzinárodný |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 771399 |