1. Contemporary advertising
| SYS | c124694 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221221081850.6 | |
| 010 | $a 0-256-18257-4 | |
| 100 | $a 20010516d m y0sloc0103 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Contemporary advertising $f William F. Arens |
| 205 | $a 6. ed. | |
| 210 | $a Chicago $c Irwin $d 1996 | |
| 215 | $a 501 s. | |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a podnikanie $9 eu_un_auth*h0004271 |
| 610 | 1- | $a stratégia podniková $9 eu_un_auth*h0006037 |
| 610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
| 610 | 1- | $a správanie spotrebiteľa $9 eu_un_auth*h0005924 |
| 610 | 1- | $a tvorba reklamy $9 eu_un_auth*h0006670 |
| 610 | 1- | $a prostriedky reklamné $9 eu_un_auth*h0005171 |
| 610 | 1- | $a práca s verejnosťou $9 eu_un_auth*h0004711 |
| 610 | 1- | $a médiá $9 eu_un_auth*h0003336 |
| 610 | 1- | $a tlač $9 eu_un_auth*h0006561 |
| 610 | 1- | $a rozhlas $9 eu_un_auth*h0005500 |
| 610 | 1- | $a televízia $9 eu_un_auth*h0006450 |
| 610 | 1- | $a komunikácia marketingová $9 eu_un_auth*h0002810 |
| 610 | 1- | $a etika $9 eu_un_auth*h0002020 |
| 610 | 1- | $a marketing priamy $9 eu_un_auth*h0003223 |
| 610 | 1- | $a direct mailing $9 eu_un_auth*h0001697 |
| 610 | 1- | $a podpora predaja $9 eu_un_auth*h0004322 |
| 675 | $a 659.1 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000351 $x Propagácia. Reklama | |
| 700 | -1 | $a Arens $b William F. $3 eu_un_auth*p0026239 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20010516 $g AACR2 |