1. Marketing plans
Title | Marketing plans : how to prepare them : how to use them |
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Author info | Malcolm McDonald |
Author | McDonald Malcolm |
Issue data | Oxford : Butterworth-Heinemann , 1999. - 578 s. |
Issue | 4. ed. |
Edition | Marketing |
ISBN | 0-7506-4116-9 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * plánovanie * audit * produkty * komunikácia * oceňovanie * reklama * podpora predaja * distribúcia * zákazníci * informácie * prognózy |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 777951, 909269 |