1. Direct marketing-perspektiva bez hranic
| SYS | r047856 | |
|---|---|---|
| LBL | ^^^^^naa^^22^^^^^^^^450^ | |
| 005 | 20231004100908.2 | |
| 100 | $a 20030210a2003 m y0sloc0103 ba | |
| 101 | 0- | $a cze |
| 102 | $a CZ | |
| 200 | 1- | $a Direct marketing-perspektiva bez hranic $f Zdeněk Švácha |
| 330 | $a Obsahové vymedzenie direct marketingu. Prednosti a nástroje direct marketingu. Telemarketing ako efektívny nástroj priameho marketingu. Direct mailing, faxmailing a e-mailing. Zaobstarávanie dát a databáza management. | |
| 463 | -1 | $1 001 eu_un_cat*0052657 $1 011 $a 1211-7315 $1 200 1 $a Marketing magazine $v Č. 1 (2003) $1 210 $a Praha $c Mladá fronta $d 2003 |
| 610 | 1- | $a marketing priamy $9 eu_un_auth*h0003223 |
| 610 | 1- | $a adresnosť reklamy $9 eu_un_auth*h0001008 |
| 610 | 1- | $a telemarketing $9 eu_un_auth*h0006446 |
| 610 | 1- | $a mailing $9 eu_un_auth*h0003148 |
| 610 | 1- | $a dáta $9 eu_un_auth*h0001612 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 610 | 1- | $a zákazníci $9 eu_un_auth*h0007368 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Švácha $b Zdeněk $3 eu_un_auth*p0073647 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20030210 $g AACR2 |