1. The CRM handbook
Title | The CRM handbook : a business guide to customer relationship management |
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Author info | Jill Dyché |
Author | Dyché Jill |
Issue data | Boston : Addison-Wesley , 2007. - 307 s. |
Edition | Addison-Wesley information technology series |
ISBN | 978-0-201-73062-3 , 0-201-73062-6 |
Document kind | handbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | zákazníci * práca s verejnosťou * manažment * riadenie vzťahov so zákazníkmi * systém CRM * technológie informačné * technológie komunikačné * marketing * služby * predaj * podnikanie elektronické * riadenie * projekty |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 820289 |