1. Marketing research
Title | Marketing research : an international approach |
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Author info | Marcus J. Schmidt, Svend Hollensen |
Author | Schmidt Marcus J. |
Co-authors | Hollensen Svend |
Issue data | Harlow : Financial Times/Prentice Hall , 2006. - 613 s. |
ISBN | 0-273-64635-4 , 978-0-273-64635-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * výskum * marketing medzinárodný * globalizácia * dáta * metódy výskumu * meranie * modely * analýzy * regresia * logistika * zákazníci * produkty * systémy informačné medzinárodné |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 821142 |