1. La communication marketing
Title | La communication marketing : concepts, techniques. stratégies |
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Author info | Jean-Marc Décaudin |
Author | Décaudin Jean-Marc |
Issue data | Paris : Economica , 2003. - 381 s. |
Issue | 3e éd. |
Edition | Gestion , Série: Politique générale, finance et marketing |
ISBN | 2-7178-4619-0 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | komunikácia marketingová * koncepcie * technika * stratégia marketingová * organizácia * legislatíva * médiá * propagácia priama * práca s verejnosťou * sektory hospodárske * spolupráca medzinárodná * rozpočty * audit |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 829139, 829140 |