1. Global marketing
SYS | 0141708 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240312115709.4 | |
010 | $a 978-0-273-72622-7 | |
100 | $a 20111004d2011łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a Global marketing $e <a> decision-oriented approach $f Svend Hollensen |
205 | $a 5th ed. | |
210 | $a Harlow $c FT Prentice Hall/Pearson Education $d 2011 | |
215 | $a 756 s. | |
610 | 1- | $9 eu_un_auth*h0003215 $a marketing globálny |
610 | 1- | $9 eu_un_auth*h0003219 $a marketing medzinárodný |
610 | 1- | $9 eu_un_auth*h0002523 $a internacionalizácia |
610 | 1- | $9 eu_un_auth*h0007236 $a vývoz |
610 | 1- | $9 eu_un_auth*h0002125 $a firmy |
610 | 1- | $9 eu_un_auth*h0002843 $a konkurencia medzinárodná |
610 | 1- | $9 eu_un_auth*0026905 $a výskum marketingový |
610 | 1- | $9 eu_un_auth*h0006614 $a trh medzinárodný |
610 | 1- | $9 eu_un_auth*h0006357 $a štúdie prípadové |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0018450 $a Hollensen $b Svend $4 070 |
801 | -0 | $a SK $b BA004 $c 20111004 $g AACR2 |