1. The possibility of improving the image of the organization through the use of new trends in marketing communication
Title | The possibility of improving the image of the organization through the use of new trends in marketing communication |
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Author info | Juraj Récky |
Author | Recký Juraj |
Source document | EDAMBA 2011 : proceedings of international scientific conference for doctoral students and young researchers : 29th-30th September, 2011 Bratislava. S. 456-463. - Bratislava : Publishing House EKONÓM, 2011. ISBN 978-80-225-3265-5 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
systematics | 659.3 - Masová komunikácia. Informovanie širokej verejnosti |
Keywords | komunikácia marketingová * internet * siete sociálne * telefón mobilný * starostlivosť zdravotná * nemocnice |
Annotation | Marketingová komunikácia a nové médiá. Populárne komunikačné nástroje a mobilné telefóny. Sociálne siete. Blogy. Fóra, ratingy a hodnotenia. Využitie v zdravotníctve. |
Database | ARTICLES |