1. Current challenges of marketing and their application in practice
Title | Current challenges of marketing and their application in practice [elektronický zdroj] : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic | ||||||||
---|---|---|---|---|---|---|---|---|---|
Author info | collective of authors, edited by: Daniela Kolouchová, reviewers: Jaroslav Kita, Miroslav Karlíček ... [et al.] | ||||||||
Another authors | Kolouchová Daniela (Editor) | ||||||||
Kita Jaroslav (Recenzent) EUBOBFKMA - Katedra marketingu OBF | |||||||||
Karlíček Miroslav (Recenzent) | |||||||||
Event/Corporation | Current challenges of marketing and their application in practice . International scientific conference , 4. , Praha, Česko , 3.4.2014 | ||||||||
Fakulta podnikohospodářská VŠE v Praze . Katedra marketingu | |||||||||
Obchodná fakulta EU . Katedra marketingu | |||||||||
Issue data | Zlín : Radim Bačuvčík - VeRBuM , 2014. - CD-ROM [152 s.] | ||||||||
Issue | 1st Edition | ||||||||
ISBN | 978-80-87500-55-2 | ||||||||
Document kind | miscellanea | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
systematics | 339.138 - Marketing | ||||||||
Keywords | marketing * marketing manažment * komunikácia marketingová * stratégia marketingová | ||||||||
Database | BOOKS | ||||||||
Copy count | 1, currently available 0, at library only 1 | ||||||||
References | (12) - PUBLIKAČNÁ ČINNOSŤ | ||||||||
Call number | 882815 | ||||||||
No. of Archival Copy | E14 01937-001, originál dokumentu | ||||||||
|