1. The strategy and tactics of pricing
Title | The strategy and tactics of pricing : a guide to growing more profitably |
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Author info | Thomas T. Nagle, John E. Hogan, Joseph Zale |
Author | Nagle Thomas T. |
Co-authors | Hogan John E. |
Zale Joseph | |
Issue data | Abingdon : Routledge/Taylor & Francis Group , 2016. - 334 s. |
Issue | 5th ed. , new international edition |
ISBN | 978-1-292-02323-6 |
Document kind | handbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 338.53 - Cenová politika |
Keywords | politika cenová * stratégia podniková * tvorba cien * ceny * zisk * hodnota * produkty * odhad hodnoty * komunikácia * rozhodovanie finančné * peniaze * psychológia * segmentácia trhu * štruktúra cien * náklady * analýza finančná * výhody konkurenčné * etika * legislatíva |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 896437 |