1. Marketing B to B
Title | Marketing B to B : principes et outils, de la stratégie à la vente |
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Author info | Marc Diviné |
Author | Diviné Marc |
Issue data | Paris : Vuibert , 2016. - ix, 245 s. |
Issue | 2e éd. |
ISBN | 978-2-311-40339-8 |
Document kind | textbooks |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing * stratégia marketingová * analýza trhu * spotrebitelia * správanie spotrebiteľa * produkty * distribúcia * predaj |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 897098 |