1. Publicitor
SYS | 0235037 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240314101419.0 | |
010 | $a 978-2-10-070583-2 | |
100 | $a 20170814d2014łłłłm--y0sloc0103----ba | |
101 | 0- | $a fre |
102 | $a FR | |
200 | 1- | $a Publicitor $e publicité offline & online $f Arnaud de Baynast, Jacques Lendrevie |
205 | $a 8e éd. | |
210 | $a Paris $c Dunod $d 2014 | |
215 | $a 561 s. | |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0003336 $a médiá |
610 | 1- | $9 eu_un_auth*0057282 $a médiá sociálne |
610 | 1- | $9 eu_un_auth*0036802 $a siete sociálne |
610 | 1- | $9 eu_un_auth*h0002526 $a internet |
610 | 1- | $9 eu_un_auth*h0004180 $a plánovanie |
610 | 1- | $9 eu_un_auth*h0005138 $a propagácia |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*0027096 $a komunikácia masmediálna |
675 | $a 659.1 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000351 $x Propagácia. Reklama | |
700 | -1 | $3 eu_un_auth*0033751 $a de Baynast $b Arnaud $4 070 |
701 | -1 | $3 eu_un_auth*p0030212 $a Lendrevie $b Jacques $4 070 |
801 | -0 | $a SK $b BA004 $c 20170814 $g AACR2 |