1. Pricing of Consumers and Possibilities of Using the Theory of Mental Accounting in Marketing
:ORESKÝ, Milan. Pricing of Consumers and Possibilities of Using the Theory of Mental Accounting in Marketing. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Proceedings from 19th International Joint Conference, May 24, 2019, (Prague, Czech Republic). - Bratislava : Vydavateľstvo EKONÓM, 2019. ISBN 978-80-225-4620-1. ISSN 2453-6113, pp. 261-275.
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