1. Digitisation, Trends and Future of Marketing
Title | Digitisation, Trends and Future of Marketing | ||||||||
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Author info | Jana Naščáková, Naqibullah Daneshjo, Erika Dudáš-Pajerská | ||||||||
Author | Naščáková Jana EUBPHFKOP - Katedra obchodného podnikania PHF | ||||||||
Co-authors | Daneshjo Naqibullah EUBPHFKOP - Katedra obchodného podnikania PHF | ||||||||
Dudáš-Pajerská Erika EUBPHFKOP - Katedra obchodného podnikania PHF | |||||||||
Source document | DIEM : Dubrovnik International Economic Meeting. Vol. 4, no. 1 (2019), pp. 201-213 online. - Dubrovnik : University of Dubrovnik, 2019. ISSN 1849-5206 | ||||||||
Note | VEGA 1/0251/17. - KEGA 026EU-4/2018 | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Serbia | ||||||||
Keywords | marketing * komunikácia marketingová * digitalizácia * neuromarketing | ||||||||
Public work category | Reports at international scientific conferences | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E20 00068-001, kópia plného textu | ||||||||
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