1. Inside the Mind of the Shopper
Title | Inside the Mind of the Shopper : The Science of Retailing |
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Author info | Herb Sorensen with Mark Heckman and James Sorensen and Study Questions by Svetlana Bogomolova |
Author | Sorensen Herb |
Issue data | Old Tappan : Pearson , 2017. - 283 s. |
Issue | 2nd Edition |
ISBN | 0-13-430892-1 , 978-0-13-430892-0 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.37 - Maloobchod |
Keywords | maloobchod * spotrebitelia * obchodníci * zákazníci * nákup * značky výrobkov * psychológia * výskum |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 910906, 912808 |