1. Principles of Marketing
Title | Principles of Marketing |
---|---|
Author info | Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
Author | Kotler Philip |
Co-authors | Armstrong Gary |
Harris Lloyd C. | |
He Hongwei | |
Issue data | Harlow : Pearson , 2020. - 689 s. |
Issue | 8th European Edition |
ISBN | 978-1-292-26956-6 (print) , 978-1-292-26960-3 (PDF) , 978-1-292-26961-0 (ePub) |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * zákazníci * stratégia marketingová * informácie * správanie spotrebiteľa * produkty * služby * značky * komunikácia marketingová * reklama * výhody konkurenčné * zodpovednosť spoločenská |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 910975 |