1. Location-Based Marketing
Title | Location-Based Marketing : Geomarketing and Geolocation |
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Author info | Gérard Cliquet, with the Collaboration of Jérôme Baray |
Author | Cliquet Gérard |
Issue data | London : ISTE , 2020. - 234 s. |
Issue | 1st Edition |
Edition | Information systems, Web and Pervasive Computing Series |
ISBN | 978-1-78630-580-0 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * lokalizácia * priestor * geografia * technika * softvér * správanie spotrebiteľa * marketing mix * obchod * maloobchod * telefón mobilný * báza dát * riziko |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 911532 |