1. Consumer Behavior
Title | Consumer Behavior |
---|---|
Author info | Leon G. Schiffman, Joe Wisenblit |
Author | Schiffman Leon G. |
Co-authors | Wisenblit Joe |
Issue data | Upper Saddle River : Pearson , 2019. - 478 s. |
Issue | 12th Edition |
ISBN | 9780134734828 , 978-0-13-473482-8 , 0-13-473482-3 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | správanie spotrebiteľa * segmentácia trhu * spotrebitelia * osobnosť * vzdelávanie * komunikácia * reklama * kultúra * rozhodovanie * marketing |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 915114 |