1. Marketing Research
Title | Marketing Research : Applied Insight |
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Author info | Daniel Nunan, David F. Birks, Naresh K. Malhotra |
Author | Nunan Daniel |
Co-authors | Birks David F. |
Malhotra Naresh K. | |
Issue data | Harlow : Pearson , 2020. - 951 s. |
Issue | 6th Edition |
ISBN | 978-1-292-30872-2 (print) , 978-1-292-30874-6 (PDF) , 978-1-292-30876-0 (ePub) |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * výskum marketingový * výskum kvalitatívny * korelácia * regresia * analýzy |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 915120 |