1. Brand Management
Title | Brand Management : Co-creating Meaningful Brands |
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Author info | Michael Beverland |
Author | Beverland Michael |
Issue data | London : SAGE , 2021. - 410 s. |
Issue | 2nd Edition |
ISBN | 978-1-5297-2012-9 (pbk) , 978-1-5297-2013-6 |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
Keywords | značky výrobkov * značky kvality * manažment značky * obchod * kvalita tovaru * etika * globalizácia * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 914997 |