1. Neuromarketing in Business
Title | Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging them for Sales |
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Author info | editors Benny B. Briesemeister, Werner Klaus Selmer |
Another authors | Briesemeister Benny B. (Editor) |
Selmer Werner Klaus (Editor) | |
Issue data | Wiesbaden : Springer , 2022. - 140 s. |
ISBN | 978-3-658-35184-7 |
DOI | 10.1007/978-3-658-35185-4 |
Document kind | miscellanea |
Language | English |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | neuromarketing * neuroveda * podnikanie * zákazníci |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 921420 |